Marketing and Promotion
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A small marketing budget doesn't necessarily mean that you can't meet your goals and business objectives - you just need to be more creative in your marketing tactics. This one-day workshop will show you how to get maximum business exposure at minimum cost. Learn effective, low-cost and non-cost strategies to improve sales, develop your company's image and build your bottom line.
The course will cover the following:
- Defining marketing
- Trends in marketing
- Marketing strategies
- Marketing research
- 4 P's of Marketing
- Market planning
- Advertising
- Increasing business
- Networking
- Online marketing
- Communication tips
Upon completion of the programme, participants will be able to:
- Recognise what the term "marketing" means
- Discover how to use low-cost publicity to get your name known
- Develop a marketing plan and marketing campaign
- Use their time rather than their money to market their company effectively
- Develop a realistic budget for marketing activities
- Identify strategies for finding and keeping customers.
