Marketing and Promotion
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A small marketing budget doesn't necessarily mean that you can't meet your goals and business objectives - you just need to be more creative in your marketing tactics. This one-day workshop will show you how to get maximum business exposure at minimum cost. Learn effective, low-cost and non-cost strategies to improve sales, develop your company's image and build your bottom line.
The course will cover the following:
- Defining marketing
- Trends in marketing
- Marketing strategies
- Marketing research
- 4 P's of Marketing
- Market planning
- Advertising
- Increasing business
- Networking
- Online marketing
- Communication tips
Upon completion of the programme, participants will be able to:
- Recognise what the term "marketing" means
- Discover how to use low-cost publicity to get your name known
- Develop a marketing plan and marketing campaign
- Use their time rather than their money to market their company effectively
- Develop a realistic budget for marketing activities
- Identify strategies for finding and keeping customers.
The Trainers Learning Skillnet is funded by member companies and the Training Networks Programme, an initiative of Skillnets Ltd, funded from the National Training Fund through the Department of Education and Skills.
